It's applying the appropriate tool to the job. If Sunset accepts digital files - that's great. The pubs I work with still want transparencies because they prefer to scan the work themselves as they screen it directly from the film as part of the scanning process - and for several other reasons.
For a lot of commercial work, the fine photographic print has, in fact, gone the way of dinosaurs. But, if you haven't seen a really big LightJet print from a medium or large format transparency - well, let's just say the 10D (nice camera) just doesn't match up (in my opinion).
I still use a darkroom for black and white work because I have more control over the final outcome with image "look" (combination of paper, developer, toning, etc.) than what I've seen available through digital manipulation and digital printer output.
